Friday 8 February 2013

Emirates Stadium, home of Arsenal Football Club

Ashburton Grove, known for sponsorship reasons as the Emirates Stadium or simply The Emirates, is an association football stadium located in Islington, North London, England. It is the current home of Arsenal Football Club. At a capacity of 60,361, the Emirates is the third-largest football stadium in England after Wembley and Old Trafford and fourth-largest in the United Kingdom.
In 1997, Arsenal started exploring the possibility of relocating to a new stadium, having been denied planning permission by Islington Council to expand its then home ground of Highbury. After considering various options, the club settled on purchasing an industrial and waste disposal estate in Ashburton Grove and submitted their planning brief to the public in 2000. In spite of opposition to the move by local residents and club shareholders, Arsenal succeeded in winning the council's approval to which manager Arsène Wenger later described as being the "biggest decision in Arsenal's history" since the board opted to bring Herbert Chapman to the club in 1925.Estate relocation work began in August 2002 and commenced four months later. Financing for the stadium proved difficult, resulting in the club delaying work until February 2004. Emirates Airline was later announced as the main sponsor for the stadium in October 2004 and work reached completion in July 2006 at a cost of £390 million.
The stadium has undergone a process of 'Arsenalisation' beginning in August 2009, with the aim of restoring the club's heritage and history. The ground has frequently hosted music concerts and several international fixtures featuring the Brazil national football team.
In August 2009, Arsenal began a programme of 'Arsenalisation' of the Emirates Stadium after listening to feedback from supporters in a forum. The intention was to turn the stadium into a "visible stronghold of all things Arsenal through a variety of artistic and creative means", led by club CEO Ivan Gazidis.
Among the first changes were white seats installed in the pattern of the club's trademark cannon, located in the lower level stands opposite the entrance tunnel. "The Spirit of Highbury" – a shrine depicting every player to have played for Arsenal during its 93-year residence – was erected in late 2009 outside the stadium at the south end. Eight large murals on the exterior of the stadium were installed, each depicting four Arsenal legends linking arms, such that the effect of the completed design is 32 legends in a huddle embracing the stadium
Around the lower concourse of the stadium, further murals depicting 12 "greatest moments" in Arsenal history voted for by a poll on the club's website.Prior to the start of the 2010–11 season, Arsenal renamed the coloured seating quadrants of the ground as the East Stand, West Stand, North Bank, and Clock End.Akin to Highbury, this involved the installation of a clock above the newly renamed Clock End which was unveiled in a league match against Blackpool.
In April 2011, Arsenal renamed two bridges near the stadium in honour of club directors Ken Friar and Danny Fiszman. As part of the club's 125 anniversary celebrations in December 2011, Arsenal unveiled three statues of former captain Tony Adams, record goalscorer Thierry Henry and manager Herbert Chapman outside of the stadium.
The highest attendance for an Arsenal match at Emirates Stadium as of 2012 is 60,961, for a 2–2 draw with Manchester United on 3 November 2007. The average attendance for competitive first-team fixtures in the stadium's first season, 2006–07, was 59,837, with a Premier League average attendance of 60,045.The lowest attendance for an Arsenal match at Emirates Stadium as of 2012 is 46,539 against Shrewsbury Town in the Football League Cup third round on 20 September 2011, where Arsenal won 3–1.

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